Speaking

Upcoming:

HR 2.0 Embracing Social Media and Mobile Technology in the Workplace

Part one of this presentation focuses on new social tools for recruiting talent, from Twitter job searches to gameified internships. However, once hired, how to retain the connected cohort? Part two will review recent research about the importance of mobile data and social network access to employees (especially Gen Y), and offer ideas for using Web 2.0 to manage connected teams in a high performance workplace. This session will take place at 7pm on January 19, 2012 at Best Western Lamplighter Inn in London, ON. Hosted by Human Resources Professionals Association, London and District Chapter.
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Social Media for Non-Profits

This workshop is to learn why not-for-profit agencies need to be using social media and how to strategically work with the various technologies. In the session you will learn: how to navigate social media; why not-for-profit agencies should incorporate social and mobile media into their marketing; which technologies are best for your agency; and best practices to increase the impact of your fund-raising, volunteer recruiting, and educational outreach initiatives. This event is hosted by the Kingston United Way and will take place on January 26th, 2012.

HR 2.0 Embracing Social Media and Mobile Technology in the Workplace

From socialized job boards and widgets, to hashtag recruiting on Twitter, from GPS-enabled job-finder apps, SMS messaging, QR codes and Facebook career pages, to online 360-degree staff evaluations-this session is a survey of emerging “HR 2.0″ social and mobile media strategies and tools. With special emphasis on recruiting and retaining Generation Y talent, we’ll consider how organizations are attracting, onboarding, and engaging a new generation of high performance (and highly connected) twenty- and thirty-something employees. Human Resources Professionals Association, Halton Chapter. Oakville. April 10th, 2012 – 6:30 p.m. to 9:00 p.m.
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Social Media and Digital Marketing Hungry!

This session is part of the Corporate State Canada Women’s CEO and Senior Management Summit, the “must attend” conference for women senior executives influencing business growth and leadership across the country and continent. The summit attracts a prestigious and accomplished group of women who engage in private debate about the trends shaking the corporate landscape and creating unprecedented business opportunity. This session will take place on May 1st, 2012 at the Four Seasons Hotel in Vancouver.
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Looking Ahead: The Impact of Social Media on Higher Ed

We are at the dawning of a new age of new media publishing and technology. What are the implications of teaching and learning with social and mobile tools such as eBooks, Facebook, and Wikipedia? This keynote address will explore some of the immediate impacts of the e-revolution on campus culture. We’ll explore how students’ and professors’ digital proclivities, mobile devices, everyday media use habits, and the ubiquity of Facebook shape the work we do together and the experience of higher ed in Canada. Keynote presentation at the Manitoba Association for Distributed Learning and Training Conference, Friday, May 4, 2012.
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Social and Mobile Tech for Next Gen Teaching and Learning

This presentation will feature the most effective mobile and social teaching strategies designed to increase learners’ engagement-most especially the twenty-somethings who have grown up as the Facebook generation. We’ll look at examples of social media innovation from Canadian and American college and university classroom initiatives, emphasizing digital literacy and responsible cybercitizenship. Concurrent session at the Manitoba Association for Distributed Learning and Training Conference, Friday, May 4, 2012.
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Remix: New Digital Tools Meets ‘Old School’ Pedagogy

Social media and mobile devices are disrupting educational cultures and practices from the bookstore to the classroom, from the library to the exam hall. For many instructors this is unnerving, while others devise ways to leverage students’ highly wired digital proclivities and mobile fluencies. This talk reviews best practices using social & mobile tools to extend engagement outside the classroom and teach digital literacy. Grounded in pedagogical theory about learning styles & modes of engagement, the talk is practical by design, delivering low-or-no-cost actionable ideas supporting a range of learning outcomes. Workshop at the Manitoba Association for Distributed Learning and Training Conference, Thursday, May 3, 2012.
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Social and Mobile Technology: Connecting the Dots

Students bring their mobile devices and social networks to class — how can we use them to advance learning? This keynote will review a range of practical ideas for engaging students via social and agile computing activities. From best practices to interesting failures, the presentation will cover risks, opportunities, and challenges of teaching with technology in higher ed today. This session will take place on May 24, 2012 at Seneca College, Toronto as part of the 2012 Advancing Learning conference, hosted by Educational Technology Committee, Colleges Ontario.
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Recently

Turning Information Into Action The Interface Between Social Media and Health Research Advocacy

As part of the Research Canada Annual General Meeting, this session will explore the impact of digitalization and social media on Canada’s health research sector in terms of communicating messages and garnering advocates. This presentation will examine case studies from organizations and corporations using social media to support health research, develop sustained community involvement, and socialize public relations strategy. This presentation will be held on November 2nd from 2:00pm – 3.30pm in the McDonald Room of the Chateau Laurier Hotel, Ottawa.
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HR 2.0: Social Media Tools for Recruitment & Retention

From socialized job boards and widgets to hashtag recruiting on Twitter, from GPS-enabled job-finder apps and Facebook career pages to online 360-degree staff evaluations—this presentation is a survey of HR 2.0 strategies and tools. This presentation is part of IMPACT99 and will be held on November 7th, 2011 at Ryerson University in Toronto.

Connecting with Candidates Online: Social Recruiting Strategies for Human Resources

Part of a 5-day program designed for executives seeking to better understand the critical role that HR must play in successful organizations, this session on using social media tools will focus on recruiting and retaining Generation Y talent. Using case studies of best practices on Facebook, Twitter, blogs and with mobile devices (smartphones), we’ll cover how organizations are attracting, onboarding, and engaging a new generation of high performance (and highly connected) employees. Queen’s School of Business, Executive Development Centre. November 30, Kingston ON.
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Extend Your Reach, Design a Professional Digital Footprint

Practical presentation filled with action-steps and how-to tips for students seeking to use online media tools to increase professional visibility, build networks of affiliation, amplify thought leadership, define personal brand, and contribute to a social good footprint. Hosted by Queen’s Student Alumni Association, this event took place on September 27th, 2011 at Queen’s University in Kingston.x

Social Media Strategy & Financial Services

This session will consider how a variety of players in the financial industry are using social and mobile media to design innovative services, engage and satisfy clients, attract a new demographic of employee and customer, expand charitable initiatives, and improve public relations. This session was part of the LIMRA Annual Conference and took place on October 25th, 2011 at 9:00am at the New York Hilton Hotel in New York City.x

Social Media and Digital Marketing Hungry!

This session is part of the Corporate State Canada Women’s CEO and Senior Management Summit, the “must attend” conference for women senior executives influencing business growth and leadership across the country and continent. The summit attracts a prestigious and accomplished group of women who engage in private debate about the trends shaking the corporate landscape and creating unprecedented business opportunity. This session took place on October 19th, 2011 at the Bay Adelaide Centre in Toronto.
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Got Klout? Social Scoring and New Metrics of Influence and Impact on the Social Web

Social platforms and web popularity, or “twilebrity,” are controversial measures of individuals’ importance and influence, often dismissed as a popularity contest, yet still quickly mainstreaming. This study will examine the debates and the conversations around web networking, social e-presence, virtual celebrity, and online friendships. The next generation of web-powered celebrity will be constructed with tools of social connectivity and multimedia communication, and this presentation will highlight trends indicative of this cultural shift. Canadian Communications Association Annual Meeting. St. John’s NB. June 1. x

Best Practices for Building Engaging and Effective Social Media Pages and Profiles

This presentation connects the dots between emergent trends in social web communication and effective design and execution of social media tools for campaigns, events, brands, and organizations. We’ll first consider *how* people are using social web platforms and mobile apps to connect and communicate, as media consumers and creators. Next we’ll focus on action steps, the *how-tos* for building engagement strategies, designing sharable content, humanizing streams and brands, incentivizing participation, and recognizing contributions and communities. Toronto Chapter of the Association of Fundraising Professionals Professional Development Annual Meeting. Toronto. June 2. x

Implications and Future Directions of Social Media for Higher Education.
We are at the dawning of a new age of new media publishing and technology. What are the implications of teaching and learning with social and mobile tools such as eBooks, Facebook, and Wikipedia? This keynote address will explore some of the immediate impacts of the e-revolution on campus culture. We’ll explore how students’ and professors’ digital proclivities, mobile devices, everyday media use habits, and the ubiquity of Facebook shape the work we do together and the experience of higher ed in Canada. Part of the
Worldviews: Media Coverage of Higher Education in the 21st Century Conference. June 16 -17. University of Toronto.

Using Social Media at Canadian Universities.

This presentation will review trends, forecasts and best practices in using social and mobile media to promote universities in Canada. We’ll cover emergent and innovative uses of Facebook, YouTube, Twitter, and similar platforms for HR, CSR, alumni relations, student support, campus culture and governance, individual units and departments, and for communication with prospective students and parents. Attendees will be inspired to think creatively and strategically about how to digitally socialize and mobilize their campus initiatives to raise awareness and engagement. This presentation emphasizes Canadian case studies, action steps, free and low-cost design/development tools, and proven communications/PR strategies appropriate for higher ed on the social web.

Part of the Winds of Innovation: Canadian Association of University Business Officers Annual Conference. June 18-21. University of Calgary.

Socializing Human Resources at Canadian Universities.

This session on using social media tools for HR will focus on recruiting and retaining Generation Y talent. We’ll cover how organizations are attracting, onboarding, and engaging a new generation of high performance (and highly connected) twenty- and thirty-something employees. The session is an accessible, practical, and fast-paced tour of companies and organizations successfully socializing employee recruitment programs, and incentivizing and recognizing staff performance on social channels. From employer branding on Facebook, Twitter and YouTube, to mobile recruiting via SMS messaging and QR codes—this presentation focuses on ideas and action items to inspire HR professionals interested in expanding their use of (and ROI in) social and mobile communication technology.

Part of the Winds of Innovation: Canadian Association of University Business Officers Annual Conference. June 18-21. University of Calgary.

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Culture, Media, and the Social Web
As part of Rutgers University Center for Management Development, Social Media Marketing Mini-MBA program, this seminar will explore some of the theoretical foundations of social and mobile digital culture, community, and commerce. We’ll look into the new rules of engagement, interpersonal connectivity, and expectations of transparency for individuals and organizations. We’ll consider the impact of digital natives in the workplace, of mobile shoppers in the marketplace, of social advertising, and of ambient accessibility between family and friends. In the age of Facebook, Twitter, YouTube and Google, the way we work, play, shop, and learn is changing at a pace more rapid than ever before. This seminar will set up an analytic scaffolding to support our understanding of the impact of social and mobile technologies, to prepare for subsequent seminars in this MBA program on social media marketing. February 15 and March 14.
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Shaping Regulatory Approaches for the Future

Invited participant in the Canadian-Radio-television and Telecommunications Commission Forum to take place on March 23 and 24, 2011 in Ottawa. Discussion: How do we ensure that Canadians continue to have access to an evolving communications system and to broadcasting content that reflects Canadian culture?x

Risks and Rewards of Web Marketing: Calculating ROI.

In the age of the social web, having a Facebook page and a Twitter stream for your business seems almost required, but how are companies and organizations monetizing their investment in these marketing initiatives? And what about risk—brand damage can happen in the space of one 140-character “tweet” and can spread like wildfire on the web, can’t it? In this presentation we’ll focus on risks and rewards of using social platforms for web marketing, recruiting, and customer service. From free and low-cost tools for “social listening,” to drafting “community guidelines” and creating “shareable” promotional content to generate leads and drive traffic—this presentation focuses on practical tips for social media marketing, measurement, and management. Kingston Chamber of Commerce Breakfast Series. April 12th at 8am-9am

Millennial Parenting: Marketing to Connected Moms and Digital Dads.

Presentation considers the demographics and psychodemographics of millennial parents in Canada and the US, and trends surrounding their digital proclivities, mobile fluencies, and social preferences. From Facebook profiles for toddlers, to animated video streaming on the iPad, from the popularity of kid-lit eBooks, to the top iPhone digital pacifier apps, this trend report will highlight the kinds of quirky, clever, and feature-rich media and messaging that syncs with Gen Y preferences. April 27-28 2011. The Old Mill Inn, Toronto ON. Marketing to Digital Moms Conference by Open Dialogue.

Social Media and HR 2.0: Recruiting talent online. Managing Legal and Business Risks in Social Media Conference. From socialized job boards and widgets to hashtag recruiting on Twitter, from GPS-enabled job-finder apps and Facebook career pages to online 360-degree staff evaluations—this presentation is a survey of HR 2.0 strategies and tools. Very excited to be sharing a panel with Donna Marie Antoniadis, founder of She’s Connected. Toronto. April 14, 2011. For all the conference details, visit The Canadian Institute.
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Extend Your Reach, Design a Professional Digital Footprint

Practical presentation filled with action-steps and how-to tips focuses on using online media tools to increase professional visibility, build networks of affiliation, amplify thought leadership, define personal brand, and contribute to your social good footprint. Reviews best-in-class examples of media-rich, socially-activated ePortfolios showcasing digital creativity and innovation. UOIT and Durham College. 18 March 2011.x

Twitter: Tips and Tools to Speak Volumes in 140 Characters.

Presentation for Communications Department at the City of Kingston will cover (i) how to use social media to activate a webpage; (ii) how to create content suitable for sharing on social media; and (iii) how to monitor brand reputation using social listening tools. City Hall. February 25 2011.

Facebook, Twitter, Blogs and Flickr. Oh My. But Why? Connecting New Digital Tools to ‘Old School’ Pedagogy.

University of Winnipeg Centre for Teaching & Learning. January 28, 2011. Social media and mobile devices are disrupting educational cultures and practices from the bookstore to the classroom, from the library to the exam hall. For many instructors this is unnerving, while others devise ways to leverage students’ highly wired digital proclivities and mobile fluencies. This talk reviews best practices using social & mobile tools to extend engagement outside the classroom and teach digital literacy. Grounded in pedagogical theory about learning styles & modes of engagement, the talk is practical by design, delivering low-or-no-cost actionable ideas supporting a range of learning outcomes.

Clicker Bootcamp!
A peer-to-peer workshop designed by faculty to share best practices using clickers. We’ll cover “everything clickers” from the cost to students, and the prep time for profs, to the impact on lesson and lecture design. Equally functional on PC/Mac, with presentation slides or without, this edtech tool can be set up and running in your class in minutes. We’ll review tech details of implementation & management including how clickers easily sync with Moodle & Excel, but we’ll give equal time to talking pedagogy. Clickers are a simple educational technology tool that can turn large lectures into interactive, customized experiences. In-class polling is an easy way to generate timely formative assessment for students & profs. Participants will leave the session with actionable ideas for polling across the disciplines and designing assessment rubrics. Interactive workshop, clickers supplied, lots of time for Q&A. Queen’s University Centre for Teaching and Learning.

slides available!

Connecting with Candidates Online: Social Recruiting Strategies for Human Resources.

Part of a 5-day program designed for executives seeking to better understand the critical role that HR must play in successful organizations, this session on using social media tools will focus on recruiting and retaining Generation Y talent. Using case studies of best practices on Facebook, Twitter, blogs and with mobile devices (smartphones), we’ll cover how organizations are attracting, onboarding, and engaging a new generation of high performance (and highly connected) employees. Queen’s School of Business, Executive Development Centre. December 1, Kingston ON.

EdTech Tools for Next Generation Learners.

This presentation will feature the most effective mobile and social teaching strategies designed to increase learners’ engagement—most especially the twenty-somethings who have grown up as the Facebook generation. We’ll look at examples of social media innovation from Canadian and American college and university classroom initiatives, emphasizing digital literacy and responsible cybercitizenship. The presentation will include ideas for using the web in gated community configurations, best suited for highly-regulated environments where privacy and security is paramount. November 23, 2010. Cornwall. Talk sponsored by Canadian Defence Academy Strategic Training and Education Program Symposium.

Marketing Magazine. Sales in the City: Targeting the Urban Demo.. Marketing Magazine. Thompson Hotel, Toronto. November 9. For many, if not most, young urban consumers today, all of their media is social, digital and with them any time they want. The presentation considers how marketers can build their brands with today’s young city-dwellers by understanding their constantly connected, hyper-social and uber-digital way of life. I’ll share examples of creative success and spectacular failure in some social media marketing spaces and unpack what it means for brands to be transparent in a socially networked culture.

Multichannel Multitaskers: Engaging Gen Y in 3-screen culture. Digital Behavior Conference. Open Dialogue. 2-3 November. Toronto. Gen Y is not only adept at juggling multiple tasks, they do so across three screens and often simultaneously. Research shows they’re not alone: Gen Y, digital Boomers, and even silver surfers spend more time shifting between screens and gadgets every day. That means cross-platform marketing and communications plans are most effective with millennial consumers—but it leaves the issue of how best to capture Gen Y’s undivided attention. This presentation reviews examples of effective multichannel marketing to millennials, including campaigns that use social media to inspire both on- and off-line brand engagement.

slides available!


Social Media Strategies for Canadian Home Care Policy and Community. 2010 Canadian Home Care Association Summit. Quebec City. November 5. Fairmont Le Chateau Frontenac. A discussion of how to mobilize social media for social good: connecting heath and home care communities and advocates, and effecting positive change for the future of home care in Canada. For all the conference details, visit The Canadian Home Care Association.

Mobile Learning: Smartphones and QR codes in Higher Ed. EDUCAUSE 2010. Anaheim, California. October 12-13.

slides available!

Three mini-presentations including one on using QR codes on campus and in class, and two others on using video coursecasting while keeping attendance high and outcomes higher, and using social media to support P2P technology mentoring for faculty and students. These presentations are sponsored by Macmillian and TheActiveClass.com

Cause Marketing: Social Media for Social Good. October 15-16. Centre for Responsible Leadership at Queen’s School of Business. Kingston, ON. 6th Annual CSR/Responsible Leadership Weekend. How do social media communications and cause marketing strategies fit into the larger picture of corporate social responsibility and ethical business praxis? This talk reviews a series of case studies from brands and organizations with a high Digital IQ—whose innovative SM campaigns succeed in engaging/enabling participants to make a positive social impact.

How to Click with Millennial Moms. She’sConnected Conference. Toronto. October 20. Toronto Reference Library, Bram and Bluma Appel Salon.

slides available!

Today’s millennial mom uses social media to stay connected, organized, entertained and informed. This presentation highlights high-profile social media backfires and the resulting PR crises rising from the lack of an effective social media strategy. The presentation will also look at innovative campaigns that successfully reached and involved this cohort in P2P recommendation, and outline communication activities and technical initiatives that “click” with these consumers.

Digital Platforms and Distributed Influence. Kingston Whig Standard Women in Business Luncheon. October 21.

slides available!

This keynote presentation focuses on how women in business can use online media tools to increase their professional visibility and productivity, build networks of affiliation, and contribute to social causes. We’ll review some best-in-class examples of digital platforms constructed with creativity, innovation and ingenuity. Women of influence are accustomed to communicating their entrepreneurial spirit and vision. Effective social media use supports the thought leadership we expect from those women making news in Kingston today.

Social Media and High Performance Cultures by Design. ‘Learning from the Past…Building for the Future’ event at Union Gas. London, ON. October 26.

slides available!

The key to a high performance culture? Great people with big ideas and freedom to innovate. This presentation considers how social and mobile technology supports the spontaneity, creativity, and networking required for a high performance culture. It explains how trends in social and agile computing can be leveraged by corporations to attract, engage, and retain talented employees, encourage rapid learning, promote smart risk-taking via enhanced flexibility.

The Wi-Fi Hoodie is the Future of Social Media. October 3. DECA Queen’s School of Business. Kingston. In this presentation on cozy connectivity and the high-tech threads that bind, I emphasize the importance of emergent metrics of georelevance in a socially networked marketplace. Today’s design innovations in wearable location-aware digital technology are more concept than commodity. But wi-fi sweats, QR t-shirts, and tweeting dresses indicate future directions in mobile social media and marketing to next gen highly wired consumers.

From Sweet Seeds Grow Social Proximities: Social Media for Social Good. Queen’s University. The Last Lecture on Earth Series. October 6. From gaming to status updating to texting, millennials’ digital proclivities are well-known. The most connected generation is also deeply socially conscious and eager to make a difference. This presentation considers how Gen Y is using digital communications technologies to create meaningful change in the world.

Information Everywhere: Mobile Enterprise. Part of Mobile Innovation Week in Toronto 2010. The Mobile ThinkTank Series. September 15. The Mobile in the Enterprise Symposia will bring together enterprise thought leaders, strategic advisors and industry visionaries to explore how mobile technologies are changing organizations – creating new communication channels to increase operational efficiencies, untethering Business Intelligence, empower sale management and supporting learning.

Small ideas, big impact: optimize your microcontent marketing for the social web. Kingston Economic Development Corporation. The Entrepreneurship Centre. Small Business Forum. October 1st. This presentation will focus on best practices in designing digital marketing content that is optimized for sharing on Facebook, Twitter, Foursquare, YouTube, blogs, and smartphones. We’ll look at how building miniature digital assets enables even the busiest multi-tasking professionals and mobile consumers to infosnack on your message, and to pass it on. The seminar delivers actionable ideas and mini-case studies of successful social web marketing with microcontent that is purpose-built to “grow legs” online. Attendees will leave inspired to create or outsource their own versions of these digital promotional materials, so as to launch, expand, or refresh their social media marketing plans. Slides are available here.


Social media for alumni associations: Building online networks that are engaged and have sustained connections. Ontario Student Alumni Congress, hosted by Queen’s University Student Alumni Association. August 6-7 2010. This presentation will review case studies of successful social media initiatives by alumni associations in higher ed, to identify which channels and content have the greatest impact. We’ll cover a collection of actionable tips on using social media to drive campus community involvement, including student immersion in campus life, and lasting alumni support. Attendees will leave the presentation inspired and with ideas about how to grow cross-generational online communities, produce digital creative work optimized for the mobile and social web, and how to track and measure the effects of these activities against a set of clear objectives.

slides available!

Beyond the Basics: Social Media Marketing Design. Kingston Chamber of Commerce. 14 July. Social Media Networking Breakfast. In this presentation we’ll go beyond the basics a few steps to focus on best practices in social media communication design and deployment. We’ll review a roundup of the most effective online communications ideas and initiatives you can use to connect with clients and make an impact on search and social platforms such as Google, YouTube, Twitter, LinkedIn, Foursquare, and Facebook. Socialize your business this summer. Come for breakfast and get inspired. Online registration and flyer (pdf).

Why Mobile Matters. A MarketingProfs online webinar.

webinar available!

All day long, mobile users reach for cell- and smartphones, netbooks, laptops, handheld consoles, and iPads to plug into commerce, community, entertainment and information. Meanwhile, Gen Y, Gen X, and Boomer consumers continue to accelerate and expand their adoption of feature-rich mobile services and portable gadgets. Educators, governments, marketers and non-profits alike understand this and are all seeking ways to connect with and become relevant to these mobile users. This online seminar is designed for marketing strategy professionals who are seeking ideas for mobile relationship and content marketing plans. This webinar was sponsored by Digital Cement and is now available on-demand at MarketingProfs.

Modern Love, Social networking style: digital technologies for hooking up, breaking off, and stepping out. Canadian Communication Association Annual Conference. Montreal June 1-3. Presentation considers high-tech matchmaking services that rely on and assume a digitally-fluent, connected client base. I’ll consider stream dating, twating, and GPSdating. These services encourage “living in public” and set high expectations for transparency, reachability, and technical competency. To complicate matters I’ll conclude with a look at AshleyMadison.com—because it plays havoc with discourses of transparency and trust economies, relying instead on anonymity, discretion, and digital duplicity.

How to “click” with Millennial Moms. Marketing to Digital Moms Conference.Toronto June 2-3, 2010.

ePaper available!

Focus on the millennial mom demographic and how she uses social media to stay connected, organized, entertained and informed. Presentation highlights high-profile social media backfires/PR crises resulting from lack of effective SM strategy. Reviews innovative campaigns that successfully reach and involve this cohort in P2P recommendation. Identifies communication activities and technical initiatives that “click” with these consumers. Excerpts from this presentation are available as an ePaper.

Social media strategy for optimizing recruitment, engagement, and event promotion. Queen’s University. AMS Training Seminar. 14 May.

slides available!

This seminar will cover some ways to use social media platforms for recruitment and event promotion. It looks at how to use Facebook, blogs, YouTube and Twitter for social media hiring initiatives, volunteer recruitment and onboarding, and to increase staff engagement. Once everyone’s connected online, it’s time to consider how to use social media for event promotion. We’ll review ways to kickstart social word-of-web buzz on these communications channels. Selected slides from this presentation are available online.

slides available!

“Getting Social: First Steps” Greater Kingston Chamber of Commerce. Social Media Breakfast. April 13. We’ll discuss designing online media, communications and networking strategies appropriate for small and medium business. Social media and social networking platforms are changing the way we connect and consume, and the ways we do business. Focus is on social media marketing ROI and impact on your bottom lines.


Generation C(ontent): Social Media Marketing for Small Business. Kingston Technology Council. Innovation 2010 March 25. This presentation focuses on how how small technology companies can use social media marketing, user-generated media, and prosumer technologies to increase brand visibility and sales. Sample slides from this presentation are available on Slideshare

Statversations. TEDxQueen’s. January 2010. Statversations are conversations conducted through status updates, whether in the form of SMS, tweet, GPS tag, or video. This ten-minute presentation explores how status updates operate as the foundation of the social web, the backbone of our digital personas, and the currency of an emerging trust economy.

 

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